Company: SocialGood, Inc.
Industry: FinTech, Blockchain, Cryptocurrency Rewards
Overview: SocialGood operates a blockchain-based Shop-to-Earn platform that rewards consumers with SG cryptocurrency for purchases made through partner merchants. The platform serves a global customer base and processes reward transactions through its blockchain ecosystem.
Region: Headquartered in Japan with global operations and expansion into the European market.
Business Model: Primarily B2C with B2B partnerships through e-commerce merchants and affiliates.
Website: https://socialgood.inc
Cost inefficiency: The platform ran entirely on 22 physical servers (RHEL 9) without virtualization. Infrastructure was significantly overprovisioned, with peak CPU utilization across most servers ranging from only 35–58%, resulting in high infrastructure costs and poor resource utilization.
Operational resilience: Routine hardware maintenance required service interruptions, while engineering teams spent considerable time managing physical infrastructure instead of delivering new product features.
Regulatory compliance and market expansion: All workloads were hosted in a single data center in Japan. As SocialGood planned to expand into Europe, it needed to comply with GDPR by ensuring EU users' personal and transactional data remained within the EU. Without regional infrastructure, the company risked delaying market entry and losing opportunities to competitors already operating in Europe.
Approach:
- SotaTek conducted an assessment with the client's CEO and CTO to define business and technical objectives.
- Developed a phased cloud migration strategy designed to minimize business disruption throughout the migration process.
Solution:
- Designed and migrated the blockchain rewards platform from an on-premises physical infrastructure to a cloud-native, multi-region architecture.
- Established independent environments for Japan (Tokyo) and Europe (London), enabling regional data ownership and GDPR-compliant data residency.
- Improved platform scalability and operational resilience through the new cloud architecture.
Key Capabilities:
- Migration from 22 physical RHEL servers to cloud infrastructure.
- Multi-region architecture with independent Japan and EU deployments.
- Regional data residency to support GDPR compliance.
- Improved operational availability and simplified infrastructure management.
- Reduced dependency on physical hardware and manual operations.
Key Capabilities
- Migration from 22 physical RHEL servers to cloud infrastructure.
- Multi-region architecture with independent Japan and EU deployments.
- Regional data residency to support GDPR compliance.
- Improved operational availability and simplified infrastructure management.
- Reduced dependency on physical hardware and manual operations.
