Sota Holdings ecosystem 2026: Expanding capabilities across technology and business services

In 2026, Sota Holdings continues to evolve beyond its original foundation in software development and IT outsourcing. The group is building a broader ecosystem that combines technology delivery with AI research and product development, enterprise consulting, human resources, marketing, game development, and IT education.

This development does not represent a departure from technology. Instead, technology remains the common foundation that connects the different businesses across the ecosystem. Each company or specialized unit addresses a distinct business need, from developing digital systems and AI solutions to building teams, entering new markets, strengthening brands, and developing industry-ready talent.

The 2026 overview highlights ten businesses and specialized units that reflect this expanded direction.

1. SotaTek: AI and blockchain innovation partner

SotaTek remains the core technology company within the ecosystem. Its updated positioning as an AI & Blockchain Innovation Partner reflects a stronger focus on applying these technologies to practical business needs.

Alongside its established capabilities in software development, blockchain, cloud, ERP and CRM, and managed services, SotaTek is investing in AI development, generative AI integration, intelligent automation, and AI-assisted software engineering. The objective is to help businesses move from initial technology concepts to systems that can be deployed, integrated, and scaled within real operations

2. Sota Labs: Turning AI ideas into deployable products

Sota Labs serves as an AI research and product development unit within the ecosystem. In 2026, its direction is increasingly product-oriented.

This direction complements the wider Made by SOTA product portfolio. Sota Labs supports the wider ecosystem in developing AI products with clear use cases and a practical path from concept to deployment.

3. Sota Solutions: ERP, CRM, and operational management systems

Sota Solutions provides ERP, CRM, and operational management solutions for small and medium-sized businesses as well as larger enterprises. Its offerings can be delivered as packaged platforms or customized systems that align with each organization’s processes and operational needs.

Among its product portfolio, SotaERP supports integrated enterprise management, while SotaFMS is designed for freight and logistics operations. These solutions illustrate how Sota Solutions helps businesses connect information across departments, standardize workflows, and improve visibility into day-to-day operations.

4. SNX Consulting: Connecting business strategy with implementation

SNX Consulting was established through cooperation between SotaTek and Newtechco Group. The company combines SotaTek's technology delivery capabilities with Newtechco Group's experience in investment promotion, market development, legal support, and business networks in Vietnam.

SNX Consulting provides advisory services across business management, finance and M&A, digital transformation and technology, legal matters and workforce training, architecture and construction, and market research and marketing.

Its role is particularly relevant to domestic and international companies that need both strategic guidance and implementation support. This approach helps connect business planning with the technology, talent, and operational resources required to put that plan into practice.

5. Infantex (SOTA Studio): Game production

Infantex SOTA Studio is the game development business within the ecosystem. The studio provides end-to-end game development, Web3 game development, custom gamification, game art and UI/UX, and dedicated development teams for studios, publishers, and brands.

Infantex has released VELATO on Steam, a single-player roguelike deckbuilding game that combines poker-hand mechanics with bluffing strategy. The release marks an important step for Infantex as it expands its work across game production and outsourcing services.

6. SotaMedia: Marketing and communications for technology companies

SotaMedia extends the ecosystem into branding, marketing, and communications. As the marketing arm of SotaTek and a member of Sota Holdings, the agency focuses on helping technology companies explain complex products clearly and connect marketing activity with measurable business objectives.

Its current service portfolio covers four areas: AI marketing automation, omnichannel digital marketing, branding and strategy, and PR and communications. These capabilities support technology businesses across brand positioning, market entry, go-to-market planning, content, performance marketing, media relations, events, and marketing workflow automation.

SotaMedia's technology background is particularly relevant for B2B technology, AI, blockchain, SaaS, and other companies whose products require both technical understanding and clear market communication.

7. SotaHR: Workforce solutions for international companies in Vietnam

SotaHR expands the ecosystem's capabilities into recruitment and workforce management. The company positions itself as a one-stop HR solutions partner for foreign businesses operating or expanding in Vietnam.

Its services include executive search, staffing, mass recruitment, payroll, Employer of Record, HR consulting, and campus recruitment. Through its campus recruitment programs, SotaHR connects employers with students and fresh graduates while helping companies build longer-term talent pipelines.

By combining recruitment with payroll, employment, and compliance support, SotaHR can assist businesses at different stages, from hiring an initial local team to managing a larger workforce.

8. SotaTek Education: Industry-aligned IT training and assessment

SotaTek Education focuses on training and retraining technology talent through programs designed around industry needs. Its services include IT upskilling, customized corporate training, competency assessment, and professional certification programs.

The organization also works with universities, training institutions, and recruitment partners to help narrow the gap between academic learning and the skills required in technology roles. Its introduction of the COS Pro coding assessment in Vietnam provides an additional way for developers and employers to evaluate practical programming ability against a standardized framework.

Within the Sota Holdings ecosystem, SotaTek Education supports both workforce development and the broader goal of improving access to practical, job-relevant technology training.

9. DopikAI: Applied AI development and AI as a Service

DopikAI specializes in AI-based digital transformation solutions. Established in 2019, the company works across image processing, computer vision, natural language processing, and big data.

Through AI development and AI as a Service, DopikAI helps organizations apply these capabilities to specific operational challenges. Its role within the ecosystem is to connect technical AI expertise with practical use cases such as data processing, information extraction, visual analysis, and workflow automation.

A broader ecosystem built around practical business needs

The development of Sota Holdings in 2026 is not simply about increasing the number of member companies. It reflects a broader approach to supporting how organizations build and grow.

A company entering or expanding in Vietnam may need market and investment advice, local talent, employment and payroll support, digital systems, specialized technology, and a go-to-market strategy. Through SNX Consulting, SotaHR, SotaTek, Sota Solutions, SotaMedia, and other specialized units, the ecosystem can address these needs through focused areas of expertise.

At the same time, Sota Labs, DopikAI, SotaICG, Infantex, and SotaTek Education extend the group's capabilities into AI product development, industry-specific technology, digital entertainment, and talent development.

Technology remains the foundation of Sota Holdings. What has changed in 2026 is the range of business challenges the ecosystem is preparing to address, supported by specialized teams and a stronger connection between strategy, implementation, people, and market growth.