The world is completely occupied with technology and digitalization. The number of mobile apps available in almost every industry, from commuting to social networking, is astounding. According to an eMarketer study, US adults will spend 3 hours 43 minutes per day on their mobile devices, with 2 hours and 57 minutes spent on mobile apps. So, how to stand out from the mass of mobile apps in the market? Besides choosing a trusted Tech Partner, appropriate and well-designed features also contribute significantly to the successful launch of the software. Without further delay, let’s take a look at the top 5 Mobile App features you need to set it apart from the crowd.

1. Why Do Businesses Need Mobile App Development?

a. Enhance Customer Services

In the past, you could only serve and care for customers whenever they reached your stores. However, the process is now much easier if your brand launches a Mobile App. You can use your apps to conduct research and identify customer problems, followed by brainstorming sessions to improve your products and services. IKEA, the world's largest furniture retailer, devised a novel way to improve the customer experience. Using an Augmented Reality feature in their app, it allows customers to take a photo of their home and virtually add IKEA furniture, which improves the customers' decision-making processes. In the Apple Store, the app now has a rating of 4.6 (960 reviews).

b. Build Customer Loyalty

A Mobile App is an important part of the journey of establishing an instant relationship with customers and gaining their loyalty. Typically, businesses will integrate digital loyalty programs (ex. Reward and redemption systems) into their apps to create more value for customers and urge them to engage in. For example, Starbucks' digital rewards programs will give a star to customers whenever they make a purchase. Customers who earn enough five-star ratings receive various discounts and, in some cases, a free drink. Such loyalty programs have significantly contributed to Starbucks' large and loyal customer base.

Mobile App builds customer loyalty

Mobile App can help businesses in the journey of building customer loyalty

c. Boost Revenue

A great mobile app and thoughtful monetization strategy attract more clients and generate more revenue. Businesses, for example, can add online delivery and in-store pickup features in their software development. This mobile app simplified things for their customers, and the seamless service increased sales and profits. Businesses can significantly increase their revenue by developing an app that solves a problem and provides a better customer experience.

2. Top 5 Mobile App Features You Need

a. AI Chatbots

As user expectations for mobile apps have risen, the need for chat support has become more apparent. However, it is hard for humans to be available 24/7, especially at midnight or during the holiday. That’s why businesses need to require Chatbot Development in their apps. 

With the addition of an AI Chatbot, customers can submit questions or feedback about their problems and receive immediate responses. Furthermore, because chatbots automate simple customer interactions, allowing humans to focus on more difficult tasks, businesses will save money. It's an excellent opportunity to improve the user experience and increase customer growth.

         Related: Chatbot Development: An Indispensable Virtual Assistant in Software

b. Multi-factor Authentication (MFA)

Previously, accessing a mobile app required only a password. This can lead to a lack of security because hackers can gain access to sensitive information if your password is simple to guess. As a result, multi-factor authentication has emerged as one of the essential Mobile App features that reduce the likelihood of a successful cyber attack.

Multi-factor authentication

Multi-factor authentication

So, what is multi factor authentication? It is an authentication method in which the user must provide two or more verification factors in order to gain access to a resource such as an application, an online account, or a VPN. MFA can, for example, require users to enter one-time passwords (OTP) rather than just a username and password. Alternatively, biometric authentication such as fingerprints, face ID, or voice recognition, is also utilized.

c. Push Notifications

You can communicate directly with users by incorporating push notifications into the app. You can show them precisely what they want to see. Furthermore, push notifications are highly customizable and can be tailored to each individual user. For example, if your app caters to local sports fans, you can send them a push notification informing them of the next game's start time or the latest match's score.

d. Offline Functionality

When launching an app, you don't want it to be completely reliant on the internet. If there’s no internet, the customer won’t be able to interact with your brand. This makes it essential to offer as much offline functionality as possible in your mobile app. Besides, data security is also needed to consider when working offline. While sensitive data should not be kept on a mobile device, some work should still be possible when the device is turned off. That means it's up to your mobile app developers to figure out how to store data and create functionality based on the purpose of your app and the requirements it needs to function.

e. Search Function

Because this is a small feature, some businesses may disregard it. However, it cannot be denied that the Search Function has a significant impact, especially if your app contains a large amount of content. Thanks to an advanced Search Function, users can explore every corner of your app to find exactly what they’re looking for. 

It is highly recommended to offer advanced filtering options in the Search Button as well. For example, if a customer searches for "A pink shirt," the Mobile App should display all types of pink shirts and nothing else. Such features may assist customers in quickly and easily locating their desired products, resulting in an increase in sales. Furthermore, including voice search or image recognition in Search Button can be a good idea to increase convenience and ease, thereby improving the user experience.

3. Final Thoughts: Integrating those Mobile App Features Right Now with SotaTek JSC

To summarize, selecting the appropriate Mobile App Features to include in your software development is critical. A robust mobile app will greatly assist your company in increasing brand visibility, generating additional revenue, and staying ahead of the competition.

Are you in need of Top App Development Companies? Leave us a message and we’ll reply as soon as possible. SotaTek is a leading Mobile Application Development Services Provider that can bring you world-class and full-cycle IT services. After hearing your requirements, our experts will discuss and propose the most cost-effective solution. No matter which industry you are in, we will all design and develop Mobile Apps with your end-users in mind, practical quality assurance on real devices to ensure the best performance. So, let’s join our partnership to experience advanced technologies!

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