It is expected that the global eCommerce market will hit $18.89 trillion by 2027, demonstrating the remarkable growth of this industry. This forces eCommerce businesses to use cutting-edge technology and enhance the digital consumer experience in order to survive, prosper, and become more competitive. Having an online presence enables firms to sell 24/7 without any restrictions, reach a larger audience, and boost sales thanks to online campaigns, coupons, and other promotional techniques. But which eCommerce platform should you pick? In the age of cloud computing, Salesforce Commerce Cloud is exactly what you need because it eliminates the need for utilizing different tools to track sales, analyze marketing campaigns, scale operations, and allow you to manage all activities at one single platform. To learn more about this tool, simply keep reading!
Related: Salesforce CRM: Why Your Business Needs One?
1. What Is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a highly scalable, cloud-based software-as-a-service (SaaS) ecommerce solution. It delivers best-in-class features and capabilities to offer an extremely efficient ecommerce experience across all channels, including mobile apps, the web, social media, and stores, among others. Additionally, it gives businesses the tools they need to successfully launch one or more brands from a single place, nurture leads, increase conversions, and inspire loyal brand evangelists.
Built on the top Open Source CRM tools, this Salesforce Commerce Cloud can serve both B2C and B2B businesses:
- For business purchasers, B2B Commerce provides the capability and flexibility to handle huge orders, quick checkouts, and intricate shipping functionality. The scalable Salesforce platform allows both big and small businesses to grow rapidly and effectively while providing clients with streamlined, tailored online experiences.
- B2C commerce enables businesses to design unique online and mobile purchasing experiences. Retailers can also build numerous websites under different brands and manage them from one location. B2C Commerce is made specifically to communicate with potential customers through social media and email because consumer interactions extend beyond a brand's website.
2. Top Features of Salesforce Commerce Cloud
Commerce Cloud Digital: You can present your online store on social media and expand your target audience with the help of Commerce Cloud Digital. Aside from that, you can improve customer experience on mobile by optimizing mobile payment and search, reducing cart abandonment, and developing your own branded mobile app.
Order Management: SFCC enables businesses to optimize the fulfillment and delivery of orders from customers all over the world, automate the payment process, and manage returns and cancellations.
Commerce Portals: This feature allows businesses to develop digital loyalty programs, which can build a long-term relationship with your customers by engaging and encouraging them. Because SFCC allows you to track customer behavior statistics, you can provide your customers with relevant learning materials at each stage of their purchasing journey. You can also provide your customers with relevant content and brand updates through communities, newsletters, and social media.
Commerce Platform: SFCC provides a variety of templates, developer tools, and commerce APIs for building eCommerce websites without the need for coding. It is also possible to connect your commerce data across all digital channels and gain data-driven insights into customer experiences from a single platform.
3. Why Salesforce Commerce Cloud?
a. Omnichannel Capabilities
How to provide a seamless experience for your customers, serving them from brick and mortar stores to online platforms? This SaaS eCommerce solution may be your viable solution for improving the customer experience while driving business growth. It is capable of combining eCommerce, order management, and offline store operations into a single SaaS solution. The primary goal of this platform is to allow retailers to manage their businesses across multiple channels from a single platform. It is widely thought to simplify operations, sales, and fulfillment at scale.
Related: Have You Leverage Omnichannel eCommerce into Your Business?
b. Personalize Online Shopping Experience
Personalization plays a major role in the online shopping experience. Instead of having to surf for thousands of products, customers will be easier to buy suggested products based on their purchasing history or their likes. Luckily, the SFCC along with its integration of AI technology can help you.
Through its analytics, Salesforce Commerce Cloud will analyze customer behavior then allow you to manage content suitable for each customer as well as provide them with personalized shopping experiences. Besides, this Salesforce tool also improves the in-store shopping experience. The store assistants can use it to showcase products to the customers through different mobile apps.
c. Enhance Scalability
This platform, which is based on cloud computing, enables your eCommerce business to meet not only current but also future needs. It can handle high demand and traffic spikes without requiring advance planning. If there is a sudden increase in demand, the platform scales silently in the background, involving no intervention.
d. Mobile Optimization
Mobile users account for roughly 73% of online traffic and 55% of all orders. Therefore, having a responsive website that prioritizes mobile users is no longer a choice, but a must for every business. Commerce Cloud will provide users with a rich mobile experience, making shopping and purchasing quick and seamless for buyers.
To be more specific, below are the SFCC mobile commerce:
- Reporting and Inventory management
- Innovative conversion experiences
- Optimized micro moments
- Mobile apps for in-store use
- Personalized searches
- One-to-one product recommendations
- Predictive sorting
- Auto-population features and accordion layouts for easy checkout
- Guest, express, and one-touch payment options at checkout
- Social channel and online community integration features
4. Final Thoughts
To sum up, this Salesforce Commerce Cloud system can smooth your selling process while boosting the customers’ experience and transforming them into the loyal ones. Besides, as the SFCC platform is a part of the Salesforce ecosystem, it means that your business can easily integrate other CRM tools that suit your needs.
Hundreds of eCommerce corporations/ start-ups may raise some questions related to “How much does Salesforce Commerce Cloud cost?” or “How to get started with Salesforce CRM?”. Let’s contact our specialists to get more consultation. As a Salesforce Registered Consulting Partner, SotaTek can assist you in creating a custom CRM plan, including Salesforce Consulting and Implementation Services to maximize success with top-tier Salesforce Cloud Services. Our development team has accumulated many valuable experiences through previous Salesforce Open Source projects, working with the leading companies in Retail, Manufacturing, Healthcare industry,... You can check more of our portfolio here. Once you join our partnership network, we promise to provide you with the best business solutions that are both cost-effective and have greater practical applicability.