Healthcare CRM software has become a critical part of many healthcare organizations due to the growing demand to emphasize patient interactions and management as well as to manage data without sacrificing security. That explains why it is anticipated that the global healthcare CRM market would grow to $28.89 billion by 2026. The usage of a healthcare or medical CRM solution enables hospitals to build a system that can hold all healthcare records not only at the hospital level but also at national levels, therefore, quickly finding patient information about their medical, financial, and behavioral histories. This information can then be utilized to tailor communications, enhance follow-up care, and increase client happiness and loyalty. To have in-depth information about this CRM system, let’s keep reading!
1. What Is Healthcare CRM Software?
The Customer Relationship Management (CRM) system, which is built specifically for the healthcare industry, is called Healthcare CRM Software. This medical CRM is applicable not only to the hospitality industry, but also to medical suppliers, financials, and pharmaceutical divisions. This custom software development will act as a centralized database, recording, monitoring, and tracking patients' records, such as demographic information, health history, insurance details, social and behavioral data. It enables physicians to easily access, analyze, forecast, and make better decisions.
2. Key Features of Healthcare CRM Software
There are tons of features that need to be integrated into a Healthcare CRM, and here are some top key features:
- Database Management: Storing all relevant information about patients, including their personal, insurance and billing details, and appointment history.
- Customer Portal: Allowing patients to schedule appointments with physicians and access their medical records.
- Sales and Marketing Automation: Providing data for smart patient segmentation and better promotion targeting, such as feedback collection, patient satisfaction measurement,...
- Analytical Abilities: Analyzing data from sales, marketing, and customer service processes and reporting key findings.
3. Why Do Healthcare Institutions Need CRM Development?
a. Real-time Updates
Physicians must have complete knowledge of patients' medical histories, prior treatments, and other factors in order to make an appropriate diagnosis for patients. And healthcare CRM development may provide anything. It functions as a central database that only those with permission can access. Based on the data provided, these doctors can quickly deliver flawless consultations, treatments, and medicine prescriptions. Additionally, healthcare organizations no longer need to save a lot of paper documents that can be lost or falsified thanks to the real-time updates built into this software advancement.
b. Personalized Communication with Patients
Physicians risk failing to establish long-lasting relationships with patients if they start communicating with everyone. The contacts with patients should take into account their current health, medical history, allergies, psychological state, and a number of other aspects that affect their comfort. Patients who receive individualized care are more likely to seek treatment from the same hospital or physician. Luckily, a healthcare CRM can assist in attaining this.
c. Lower Administrative Costs
Up to 38% of healthcare costs go into administrative overhead. Thankfully, with the help of CRM software, non-clinical staff can decrease repetitive tasks, such as sending emails, generating invoices, assigning resources,... This reduces the possibility of mistakes, saves time, and increases team productivity. By helping staff to finish work with fewer resources, integrating CRM into hospitals can save administrative costs. In the end, non-clinical staff can spend more time on strategic and decision-making tasks.
d. Enhance Data Security
Ensuring the security of patients’ data is on the top of priority for any doctor and any hospital. In the past, clinical departments used to employ paper for management and recording, which is time-consuming and prone to loss. However, the CRM tools include password protection and encrypted cloud storage, limiting access to only authorized individuals and guaranteeing the security of the private data. Additionally, healthcare CRM is designed to help healthcare businesses operate in accordance with the standards defined by the industry.
4. SotaTek’s Successful Healthcare CRM Projects
Our CRM consultants and developers served one of the biggest Pharmacy and Chemical firms in Korea, assisting them to build a Customer Portal. Built on Salesforce Open Source, this Healthcare CRM Project include some outstanding features:
- The product information is kept in the cloud, allowing physicians to access it anytime and anywhere.
- Book in advance and join seminars.
- Sign up for courses.
- Information on Portal is also synchronized on Sales and Service systems of Admin and Company employees.
- Help salesmen understand customers, as well as easily handle their requirements.
Another successful Healthcare CRM Project we delivered is for a MedTech Company in Vietnam. In order to handle the hospital information system (HIS), component groups (LIS, PACS), and specialized support modules for CRM management and administration, we created a comprehensive hospital management software system with over 20 big modules and hundreds of hospital management functions.
5. Final Thoughts: Get Started With A Reliable Healthcare CRM Software Vendor
To conclude, any healthcare practice that wants to enhance internal procedures and patient communications needs a CRM system. A healthcare CRM will improve the customer experience and assist in patient retention.
If you are in need of the best CRM Software for Healthcare Industry, leave us a message and we’ll reply as soon as possible. As a Salesforce Registered Consulting Partner, SotaTek will help your organization to come up with solutions on the Top open source CRM tools - Salesforce. After providing consultations, business analysis, we will directly develop, customize and implement your CRM. We ensure that the system is built and delivered in accordance with any company' requirements, assuring the project's success. So why not begin with us right away to obtain a 360-degree picture of all patient information and streamline workflows?