Finally, the year 2022 has come to an end. Following the pandemic, global businesses are attempting to recover from the losses suffered in 2020. As a result, many people are looking for ways to make their companies stand out in this fierce competition. At the same time, the market saw a rapid increase in the number of phone-heavy users. Furthermore, the mobile market is expected to surpass the 600 billion dollar mark by 2025. With this forecast, mobile app development is undoubtedly the future of the world. So, how can businesses win the game with mobile apps? Stay ahead of the competition by following the following Mobile App Trends in 2023!

1.  Security is a Top Priority

When accessing a Mobile App, we need to provide lots of personal information so securing mobile apps is of great importance to keep users.

According to reports in 2021, cyber attackers frequently target mobile apps: 

  • 30% of known, zero-day vulnerabilities targeted mobile devices.
  • The number of exploited, zero-day vulnerabilities used in active attacks against mobile endpoints increased by 466%.
  • 75% of the analyzed phishing sites specifically targeted mobile devices.

Therefore, more advancements in mobile security are expected in 2023, particularly in mobile payments, data encryption, and privacy protection. Some mobile solutions that can be used include:

  • ID Confirmation: Identity verification prevents cyber-criminals from stealing users' personal information. A dependable verification process confirms that the users are who they claim to be. This aids in the prevention of scammer attacks.
  • Strong two-factor authentication: Passwords have become obsolete and insufficient. Only passwords remain vulnerable to hacking and gaining access to sensitive data. As a result, developers will incorporate an additional layer of security (ex. A one-time code sent to your phone number or your email).
  • Biometrics: Biometric authentication, including fingerprint, iris scan, or facial recognition, seems to be the latest technology to improve mobile app security. 

Related: Mobile App Security: Problems and Solutions

2. The Rise of Super Apps

Super App is among Mobile App Trends 2023 to expect. Instead of having to build countless apps, businesses just need to integrate all features under the same roof. Payment and financial services, retail services, utility bills, and ticket booking can all be combined into one super app.

Super App is among Mobile App Trends 2023 to expect.

Super App is among Mobile App Trends 2023 to expect

These apps are becoming increasingly popular as the pace of life quickens. According to PayPal and PYMNTS research, one in every three people in the world uses super apps.

3. More AR/ VR Apps

We've already seen how popular augmented reality applications can be, thanks to the undeniable success of games like Pokemon Go and AR filters in messaging apps like Snapchat and Instagram. And the trend is expected to continue. According to Statista, the global VR and AR market will be worth $250 billion in 2028. So, this is undoubtedly one of the Mobile App Trends for 2023.

One example of AR mobile apps is the collaboration between Apple and IKEA. Their mobile app showcases IKEA’s furniture in buyers' houses. It will make use of Apple's ARKit, and the new products will be available first through the app.

Other retailers can follow this trend by utilizing AR and VR to encourage users to try out:

  • Paint colors
  • Furniture
  • Clothing
  • Hair colors and styles
  • Eyeglasses
  • Makeup

4. Beacon Technology

Beacon technology refers to wireless devices that function similarly to Bluetooth. They send messages and stumble upon nearby devices such as phones and laptops. For example, a retailer could install beacons in their stores that communicate with customers' phones via Bluetooth if the app is installed on their device. When users go by a beacon, they will be immediately informed about a sale or special offers in that shop. Furthermore, Beacon can help track shopper behavior in stores.

How does Beacon technology work?

How does Beacon technology work?

According to Statista, the beacon technology market is expanding at a compound annual growth rate of 59.8%. By 2026, its projected value will be $56.6 billion, more than ten times the $519.6 million value in 2016.

So, we can name this technology one of the hottest new trends in mobile app development in 2023.

5. Low-code and No-code Platforms

Low-code and no-code platforms allow us to become developers and create our own custom apps. Because users can build apps with little to no programming experience, such platforms effectively lower the barrier to entry for app development. No-code platforms, for example, frequently have a user-friendly, drag-and-drop interface that significantly accelerates the development of enterprise-grade apps.

The market for such platforms is expected to expand in the future, and more executives see LCNC platforms as important investments. The market for low-code platforms alone is expected to generate $187 billion in revenue by 2030, representing a 31.1% CAGR from 2020 to 2030.

Related: A New Type of Software Development: Low Code Platform

6. Stay Ahead of Mobile App Trends with SotaTek

If you are asking “What are the latest Mobile App Development trends?”, you may now have an answer. Following trends and having a trusted Tech Partner, you can make your brand or business more visible and accessible to your target audience.

As a leading Mobile Application Development Services Provider, SotaTek will help you build an app that is well-designed, practical, and cross-platform, bringing seamless Mobile Apps experiences for digital users. From Objective C, Java, Swift, and Kotlin to React Native,... we are all specialized. Therefore, if you are in need of end-to-end solutions, leave us a message right now!